The pandemic has changed the way we spend money. Is lipstick still in demand? We know so. With today’s economic ups and downs, the lipstick effect theory is relevant once again. What is the lipstick effect theory? The theory states that consumers are less likely to spend money on large items or big luxuries during an uncertain economy, while opting to spend more on smaller luxury items instead. Skincare, wellness products and luxury cosmetics fall under that much sought-after category. In short, consumers will still invest and indulge in makeup. It makes them happy, and it certainly does not break the bank.
Our clean beauty edit is always comprised of tried-and-true products, but we feel that it is more important than ever to personally try, and approve of what we recommend. Our seal of approval guarantees that we tried it, loved it, and will continue using it. Wearing a face mask makes makeup application a bit more complicated, but not entirely impossible. If you love makeup, as much as we do, try these non-toxic, colorful, practical, and heart pumping beauty products.
Since we are in New York City, and committed to wearing a face mask, Oxygenetix Oxygenating Foundation made it to the top of the list for its smudge and transfer proof formula. We love the aloe vera base, giving the foundation a soothing texture, and SPF 30 UVA/UVB protection. This delicate foundation allows your skin to breathe and look natural, with full, long-lasting coverage. Oxygenetix checks all the boxes (natural, light, breathable, sun protection) taking foundation formulation to new levels. Other brands take notes, this is your time to get innovative.
Saint Cosmetics has gotten a reputation among clean beauty lovers for being a trusted, clean luxury brand. Being a business owner and in my late 30s, some concealer is needed. The non-toxic concealer covers up my dark circles, imperfections and best of all, it stays put. This is more than just makeup, it feels moisturizing and contains anti-aging benefits.
Jolii Cosmetics latest launch, Jolii 2.0 is our latest obsession. The self-funded company is an inspiration, making their small batch products a must-try. The Elixir powder is especially fun to use. Apply the delicate and smooth texture to your eyes or cheeks. The cleanly formulated formula and packaging are both quality, made in Italy, but not overly expensive. Jolii’s formulas are 100% vegan, cruelty-free, and paraben-free. We love using the powder as an eyeshadow when wearing a mask. It makes the eyes stand out.
For a non-fussy but well-groomed eyebrows, the Róen’s wowBROW Pencil delivers. As far as essential makeup bag staples go, this pencil has our loyalty. It is easy to use, clean and can achieve any brow shape you desire. The pencil comes in three different shades and a brush on one end. We love that it can be used to fill spaces using natural hair strokes. Highly recommend it.
Tarte is one of the first bigger brands to provide quality makeup without icky chemicals. For fun summer lashes try their Surfer Curl Volumizing Mascara. We have a thing for clean mascaras. Mascara is one of those must-have items that instantly transform your face and boost your mood. The volume and curl this mascara provides never seems to get clumpy, and we are committed to using it all summer.
When it comes to high performance makeup, Antonym scores at the top. For a light cheek color, with a highlighter sheen, try Antonym’s Baked Highlighting Blush in Cheek Crush. This blush feels like air, it is a blush and highlighter duo, and gives you an effortless summer glow. The velvety lightweight finish ensures you won’t clog the pores your face mask.
Finish the look with Aveda’s nourishing lipstick collection. What makes Aveda’s Pure Nourish-Mint Feed My Lips Collection fun to use is that you can match their lip colors to your hair color. We like to mix and match our colors, and feel safe doing so. As always, Aveda’s makeup is naturally derived, using certified organic ingredients, and the packaging is environmentally friendly. These lipsticks just make us happy.