Talking With Blushingston’s CEO, Natasha Cornstein

Blushington launched in 2011 and continues to invent ways to make our modern busy lives even better. While experiencing the company’s latest launch, TSA-approved shops in hotel lobbies, we became curious about the inner workings of Blushington and their work culture. The company was founded by a woman, is run by a female CEO, effectively…

Detox Your Makeup Routine: 9 Modern and Clean Makeup Brands

This is the era of must-have clean makeup brands with a gorgeous range of pigmented colors and silky foundations. No longer will we accept excuses, such as; clean beauty cannot achieve the kind of pigment guaranteed by well-known luxury brands and clean makeup is not quality. Those statements are simply untrue. Meet your new favorite…

12 Best Finds From The Indie Beauty Expo

“The biggest highlight for me when it comes to IBE and BeautyX is always getting a chance to meet these beauty entrepreneurs face to face. They are the driving force behind this industry and every decision we make at IBMG aims to support them. It is so important to connect with brand founders in person-…

How to Shop and Understand The Natural Beauty Market

Decoding the natural beauty space has become vital to our health. There is a reason natural beauty is having a moment. As consumers, younger generations with income to spare can be seen checking for ingredients and cruelty-free marks. While the emphasis on healthier beauty has been in the spotlight for some time now, millennials can…

11 Best Brands To Help You Make The Switch to Natural Makeup

While the idea of healthier beauty is a romantic one, switching to toxic-free makeup is not always an easy transition. Makeup lovers everywhere are used to their trusty brands and routines. Education about brand ingredients and practices is key. Whenever someone asks me what brand they should try, I tell them to start the process…

Yes! You can Create a Makeup Look Using Clean Beauty Brands

The toxic-free beauty market is not what it was 20 years ago. Today’s beauty industry standards are getting a clean sweep across makeup and skincare. When it comes to regulations and greenwashing we have a long way to go but believe me when I tell you that choosing products with unnecessary chemicals no longer makes…

The Lasting Power of Red, New Year, New Healthy Pout

It is no secret that a red lip can brighten up even the dullest of days. Red lipstick may be intimidating to some however I think that you should consider one of these hydrating and nourishing colors. You might change your mind and vow to wear more red in 2019. From a subtle lip to…

12 Best Finds from Indie Beauty Expo

Indie Beauty Expo is reflective of the times we live in. Green beauty has evolved and elevated the standards of what consumers want from brands big and small. Natural beauty is no longer just for spa seekers, toxic-free beauties and those in the know. This has been my second year attending the Indie Beauty Expo….

Red Lips For Every Day Glamour

The striking beauty of a red lip instantly makes you think of sophistication and glamour. Its ability to revive your complexion and make your eyes stand out is appreciated by many. French and Italian women pull off a day time red lip because of casual confidence but I promise you, anyone can do the same….

Product Highlight, rms beauty lip2cheek

PRODUCT HIGHLIGHT | rms beauty lip2cheek Less makeup, more efficiency and empowerment, is what rms beauty is all about. My adoration for this brand should be obvious. It is combining multi-tasking and clean beauty with a beautiful palette of vibrant and subdued colors. The creator and well-known make-up artist, Rose-Marie Swift, has created a lifestyle…

12 Natural Lip Balms, Lip Stains & Lip Tints

We already know that what we put on our skin absorbs into the body. Chemical-free lip balms and lip stains have come a long way and pretty but healthier options are abundant. If you are on the search for your perfect lip buddy, here are some of my natural favorites. MyChelle Lip Hints conditioning lip balms…

Product Highlight, Kosås Lipstick

PRODUCT HIGHLIGHT |KOSAS LIPSTICK One of the primary reasons I choose to write about beauty is because I believe it is more than superficial frivolity. For this reason, I gravitate towards brands with a genuine product and message. Kosås speaks to me with their mind, body and soul philosophy. They are elevating the idea of beauty…